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NINA’S COFFEE: UNWIND WITH SIERRA LEONE’S CUP OF EXCELLENCE
Amazingly some young Sierra Leoneans have stepped up to the clarion call of Mama Sierra Leone in terms of investing into the future. The riches of emerging economies go past minerals and oils, rather it is the ability of humans to look into ways of utilizing their minds vs. natural resources. A great way of doing that is through entrepreneurship, finding or designing solutions to needs through products and services. Sylthea Redwood-Sawyerr studied Electrical Electronics Engineering at the University of Sierra Leone Fourah Bay College with BEng. Honours in 2008 and has challenged herself through the ranks of Information Technology in Sierra Leone. Nevertheless the…
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ZAINAB KARGBO: GLAMOURISING FURNITURE MAKING IN SIERRA LEONE
Zainab Kargbo graduated from the Institute of Public Administration and Management (IPAM)- Sierra Leone; with a degree in business administration and an intent to hammer her way into the future by designing and making state of the art furniture. This story is unusual for a country that glorifies white- collared jobs with very low interests in technical-vocational fields . The youth grow up with a general disregard for certain professions, as they have been conditioned by their environment to undervalue them. Generally people in these professions are viewed as illiterate or semi- literate. Zainab is determined to change the narrative, She hails from very humble beginnings- Tombo , a popular…
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LAMBO FRAGRANCES: YOUR LUXURY FASHION BRAND 2019
Africa is the future, this is an affirmation that is truly manifesting. Many entrepreneurs are thinking outside of the box into creating solutions for the worldwide market. The competition is tense but the fruits leave us increasingly excited! We caught up with a brand who is intent on optimizing luxury and style. Take a deep breath in and inhale the sweet scents of Africa with Scent Design Nigeria. The founder Abayomi Lambo, started small and has now evolved into two companies- Scent Design Nigeria- a fragrance creator and supplier and the flagship Perfumes called Lambo . Scent Design Nigeria’s main purpose is to create memorable fragrances. We have a flair…
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AJARA MARIE’S SECRETS TO BUILDING A SUSTAINABLE BRAND
Ajara Marie is marketing executive and a rising business mogul with an in depth experience in Community & Youth Development, Events Management & PR, Communications and Marketing, Training and Capacity building, Clinical Services and Partnership development in Sierra Leone and abroad. She has successfully created her own brand and managed for the past nine (9) years. She is the CEO of Women Mean Business, a company that provides branding, marketing and PR to entrepreneurs as well as workshops and event for females who want to start or grow their brands and businesses. At Ariana Diaries we know that 2019 has been crowned as the year of collaborations. Forward thinking entrepreneurs…
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TROUVAI LINGERIE NIGERIA: YOUR LUXURY FASHION BRAND FOR 2019
Growing up, Abiosola Latzel struggled to find bras that fit and were comfortable. She was ‘that girl’ wearing a bra in JSS1. She was very athletic, loved to run but stopped because her boobs got in the way. So she developed a love-hate relationship with her body. After she had her daughter her body went through another big change, and again she couldn’t find bras that fit and were stylish. This time she decided to do something about it and created her own brand. Abisola launched Trouvai to empower women to feel confident and comfortable in their everyday lives by providing them, with lingerie that fits perfectly and looks fabulous.…
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JOANNE OJI-CHUKWU: TALKS FASHION-SENSE, PASSION AND SOCIAL MEDIA MARKETING
Joanne Oji- Chukwu It is said that before 2020 new jobs , that do not exist, will rise up to meet the growing needs of millennials. We are proud forerunners of this trend, with careers, that bring solutions to problems from the tech fields to the internet. Joanne Oji-Chukwu, is a lawyer, prosecutor and an online entrepreneur/influencer. Her day job is with a government agency where she works as a lawyer. In 2015 Joanne had an experience, that launched her into entrepreneurship. She had a mishap with her wedding dress three days to the wedding, that was when she realized that her wedding dress was totally different from her expectations. So she…
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MABINTY N’KAMA SANKOH: BUSINESS SUCCESS FOR ME IS CUSTOMER SATISFACTION.
This week is all about global entrepreneurship and we are looking at an entrepreneur, who is bridging the gap between continents. She utilizes fashion and technology by running an online fashion boutique. Mabinty N’Kama Sankoh’s good eye for fashion inspires the pieces she sells. She has always loved styling herself and found a greater pleasure in helping others do the same. This hobby has now turned into her side-hustle. Her passion for fashion has led her into finding a solution for the everyday woman, who wants to look classy, stylish and unique without breaking the bank. Her online shop borders between urban chic to glamour girl look, with dresses and…
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SHAE RECYCLING: THE FUTURE OF INNOVATION LIES IN WASTE
Urbanisation has brought along many blessings such as technology and access to modern facilities. Unfortunately, though it has also brought along a gigantic problem, the production of more waste. Sierra Leone like many other countries around the world is battling with plastic waste. Scientists have proven that plastic items can take anytime between 450 years to over a 1000 year to decompose. Why then do we still dispose of plastic recklessly. Freetown, Sierra Leone’s capital is listed as a disaster-prone area following the floods of the past years and the tragic mudslide in August of 2017. All of these incidents have been tied mainly to human activity, most of which…
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RITA UKHUEGBE: UNVEILING STARS THROUGH ENTREPRENEURSHIP
The entertainment Industry in Africa has transformed many lives, discovering hidden potential and unveiling stars. Mrs. Rita Ukhuegbe (Née)Wright’s success is a classic display of hard work and entrepreneurship. Her love for entertainment led her to work as a journalist and a news caster at the ABC television, Talking Drums Studio in Sierra Leone and UNMIL Radio in Liberia. Her career was launched in 2010 when she went to Nigeria to represent Sierra Leone on a reality tv show ‘Next Movie Star’; she made it as a top finalist and got year’s movie contract in Nigeria. She was featured in Nollywood movies and soap operas shown on Lagos Television. When…
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GIVE ME 3 MINUTES RIGHT NOW AND I’LL SHOW YOU WHY YOU ARE NOT BEEN PRODUCTIVE.
I enjoy working hard, I thrive on excellence. I am a high achiever. I am not a machine. I deserve a work/ life balance that goes beyond a few Sundays stay-cation every now and again. My body is tired, my brain drains. I lose ideas. I feel like I am stuck in a rot. Everything is amplified! I react in aggression over otherwise comical situations. If you are experiencing any of the signs listed above, then you an entrepreneurial time bomb waiting to explode into nothingness. It is very likely to hear entrepreneur’s with a start up share on how they work so hard relentlessly and how impossible it seems to…
