The world of beauty is as diverse as it is intricate, demanding both artistic prowess and an understanding of the science behind cosmetology. One astounding woman who has mastered both these components is Josephine Koroma, fondly known as Ms Joe. Not only does she celebrate beauty in all its forms through her globally-recognized work in the beauty industry, but she also uses her skills and knowledge to provide training and opportunities for young women to start their journeys as cosmetologists. Born in Washington D.C. and raised in the DMV (Washington DC, Maryland, and Virginia), Ms. Joe has diverse cultural experiences, having frequently visited Sierra Leone since she was four. Her…

My initial attempt into entrepreneurship was during middle school. I transformed into a rather crude version of a loan shark, catering to my peers who often mishandled their pocket money, seeking swift loans with interest from my burgeoning lump sum. Prior to that, my mother (spoken of discreetly) had occasionally acquired small sums from me without interest, contributing to household expenses, which I also benefited from. My father, a successful accountant, engaged me in one of our earliest discussions on resource optimization. During our school years, each of us played a role in the family’s side hustles, ranging from commercial soapmaking to the transportation business. I frequently attribute my business…

End all forms of malnutrition, including achieving, by 2025, the internationally agreed targets on stunting and wasting in children under 5 years of age. Not your ordinary woman, but a passionate and caring mother who we crown the ‘Baby food CEO’. In this spotlight, Seinya Bakarr indulged us with the highlights of  how a simple meal for her son turned her into a budding brand, known as ‘PIKIN PAP’. ‘Stereotypically’ put, a mother is a selfless, loving human, who works hard to make sure her infant’s needs are well taken care of. She goes the extra mile or digs deeper than expected, just to make sure these needs are well taken care…

Creativity is the ability to develop new ideas and to discover new ways of looking at problems and opportunities. Innovation is the ability to apply creative solutions to those problems and opportunities in order to enhance people’s lives or to enrich society.     John Sawo-Koroma is the founder of CraftyBee Fashion World. The CraftyBee Fashion World formerly known as JSK Designs was founded in the year 2014 as an enterprise that is engaged in producing different types of bags like ladies’ bags, computer holdings, side packs and backpacks using African fabrics mixed with some amount of synthetic leather materials to produce a beautiful blend of African and European design. In…

Everyone needs a little inspiration to launch that big idea, go for a goal or take up a challenge that might change the trajectory of their lives positively.  Inevitably once purpose has been activated, it is now left to that person to work on the tiny spark  of hope, fan it with the flames of hard work, consistency, passion, improved knowledge and the desire to make a change in the life of others. When Sonia Jaffal launched the First Ever Photography studio for children in Sierra Leone it caught our attention for the right reasons! Pictures are essential to preserving memories, connecting people together and if done right, can be…

Over the last ten years, the concept of entrepreneurship has seen increasing popularity. In African countries, many young people are taking the risk to venture into business and explore new opportunities to solve their most pressing problems. This in itself is a win for a continent that boasts more than 60% of its population made up of young people; so, to see increased entrepreneurial activities is something that makes us proud.   However, as entrepreneurship begins to take shape in the continent, multiple problems that act as barriers start to arise. Bringing simple context to these challenges will hopefully provide clarity on the crucial next steps for entrepreneurship growth on…

”The need for access to talent will lead companies to think about outsourcing as a means of accelerating innovation and gaining competitive advantage. This will lead to a transformation of the outsourcing profession where innovation will be valued much higher than pure cost savings.” – Jagdish Dalal, CEO of Corporate Affairs Most start-ups and entrepreneurs become overburden with the lack of skills and experts needed to take their organisations unto the next level. It would be easier, if they could just concentrate on their core businesses and get support for expert areas, right? Over time business men and women have continuously made sense of this route and I think you should too,…