Starting with WHY? 2023 was a year of diverse experiences and lessons for many. For me, it was a period of profound learning. 2023 was a year of diverse experiences and lessons for many. For me, it was a period of profound learning. Entering 2024, the key takeaway from last year is the significance of beginning with the question “WHY?” In late 2023, a friend presented me with Simon Sinek’s book “START WITH WHY,” which included a remarkable story that I’m sharing in this article. The story goes: A team of American car executives visited a Japanese assembly line. At the end of the line, doors were attached to hinges, just as…