Finally, the sector needs an image overhaul. As young agripreneurs, we live the reality of being in an industry that few of our peers want to be in. Our peers react with surprise when we introduce ourselves as farmers, and that surprise often turns to disbelief when they realize we do it full time; that it is not “just a hobby”, or something we do until “something serious comes along”. Their reactions are not surprising, most of us have simply been conditioned to view farming as a menial job. Few realize that beyond ‘just’ cultivating the food we eat, farmers constantly have to be at the top of their game…