August 2025 Across the Global South, a creative uprising is quietly transforming lifestyles into sustainable start-ups, with influencers leading the charge. Picture this: a teenager in Nairobi makes a 30-second skit on her cracked-screen phone. By dawn, she is trending in Lagos, stitched in Cape Town, and reposted in London. A few months later, Njeri…

The Centre of Excellence in Entrepreneurship and Innovation (CEEI) at the Institute of Public Administration and Management (IPAM), University of Sierra Leone, proudly announces the appointment of three distinguished advisors to its board: Mr. Sidi Saccoh, Madam Sunah Keili, and Dr. Yakama Manty Jones. This milestone marks a pivotal moment for entrepreneurship and innovation in…

As we step into 2025, the entrepreneurial landscape is evolving at an unprecedented pace. For small businesses, staying ahead of trends is not just a competitive advantage—it’s a necessity. From Africa’s bustling markets to the global stage, trends in technology, consumer behaviour, and sustainability are reshaping how businesses operate. This article delves into the 7…

Maria Bradford’s culinary journey is deeply rooted in her love for Sierra Leonean cuisine, and her innovative flair that adds a unique twist to traditional recipes. During a captivating interview with Ariana Diaries, Maria shared her journey, highlighting the importance of preserving cultural heritage through food, while also embracing creativity and modern influences. The Evolution…

“Don’t worry about being successful but work toward being significant and the success will naturally follow.” – Oprah Winfrey In 2019, Emmanuel Lahai founded “Send Me” in Freetown, the heart of Sierra Leone, with a vision that extended far beyond just an eCommerce platform. Growing up with challenges, including financial uncertainty and limited opportunities, Lahai’s…

“Without soap, it would have been very difficult for me to gain an education. This inspired me to start my own business and become a job creator.” Bai Conteh I met Bai Conteh several years ago at an entrepreneurship and young people’s conference. When he reached out last year to introduce his venture, I could…

In a world where access to education and opportunities is not always equal, the “Each One, Teach One” philosophy shines through as a beacon of hope. It’s about individuals taking it upon themselves to share knowledge, skills, and mentorship to uplift others. Haja Mariama Bangura, the Founder of Girls Connect Sierra Leone, exemplifies this philosophy…

  Throughout the decades, creative industries stand as a beacon of innovation, self-expression, and limitless potential. However, within this vibrant sector, the need for inclusive participation and empowerment remains crucial, especially for women seeking to break barriers and make their mark. In this blog post, we celebrate the inspiring journey of Fatmata Sarah Davies, a…

Empowerment knows no bounds when women unite their vision with purpose in business development, social advocacy, and volunteerism. As pioneers of positive change, let your passion be the spark that ignites a brighter, more inclusive future for all. Over the past fifteen years, Sunah Agnes Keili has become a formidable catalyst for change within the…

In the ever-evolving landscape of entrepreneurship, success hinges significantly on the integral components of diversity and inclusion. Kathleen Jah-Davies, co-founder and creative director of Arch Design SL Ltd., stands as a shining example of how inspiring inclusion can lead to remarkable achievements in careers traditionally dominated by certain demographics. Her journey, marked by determination, education, and…